Victoria Against Violence – 16 Days of Activism

Victoria Against Violence – 16 Days of Activism

The Office of Prevention and Women's Equality engaged TRG to help deliver the annual Victoria Against Violence initiative, a 16-day community-based education and awareness initiative to end gender and family violence.

The Victoria Against Violence campaign is timed to coincide with the United Nations 16 Days of Activism against gendered violence. It aims to bring together families, businesses, sporting clubs and others community centres across Victoria for one common purpose: to unite to end family and gender violence. TRG developed a campaign to encourage the community to Go Orange to show their support as well as attend events. Stakeholders were engaged through webinars, briefing events and a regular e-newsletter.

The campaign was launched by the Minister at a Walk Against Family Violence. During the campaign, 16 iconic Melbourne buildings were illuminated in Orange and around  80 organisations participated through an event or community contribution. 

More than 20,000 Victorians attended the events and many more were reached via awareness raising activities at railway stations, the media and online communications. Through the widespread advocacy and community activities, awareness was raised about the impact of family violence and the need for a change in attitudes towards greater gender equality.